1. Go to this link and continue to finish installing EA app https://origin-a.akamaihd.net/EA-Desktop-Client-Download/installer-releases/EAappInstaller.exe

2. Run EA app and login or create an account

3. Click "My Collection" at the left corner then select "Redeem Code"

4. Fill in your code then click "Next"

5. Click "Confirm"

6. Your game activation is completed. You'll find your game in "My Collection". Clicking the download icon will allow you to download and install your game. Have fun!